LUFTHANSA GAMIFICATION AND LIVE-STREAM
Event interactive live-stream, and grand prize giveaway interactive game, to educate the San Jose market about Lufthansa’s new offering of nonstop flights between San Jose and Frankfurt. Gamification to educate the audience about connecting flights throughout Europe. Promote the #MoreConnected hashtag and increase exposure in the San Jose, and global, market. App for brand ambassador street team.